Why You Need A Privacy Policy On Your Website

You may be wondering, do I really need a privacy policy for my website???

The short answer is yes! even if all you collect on your website is an email address on your contact form and nothing else, you still need a privacy policy.

Running your own business can be overwhelming, there is a lot to manage and take care of, and it's easy for less urgent things like a privacy policy to get forgotten. But with so many new data privacy regulations and lawsuits, skipping out on a privacy policy is just asking for trouble. Also, if you plan to use Facebook, Google, or any similar platform for advertising, then you must have the privacy policy in place to comply with their rules.

To give you an idea of what you need to be complying with in order to keep your business out of trouble, here are just a few laws and regulations that are on the books, all requiring that businesses have a privacy policy:

  1. California Online Privacy Protection Act
  2. Privacy Shield
  3. EU General Data Protection Regulation 
  4. Children's Online Privacy Protection Rule

And it's not just certain governmental agencies that require you to have a privacy policy in place now. Most large online provider requires you to implement it as well. For example, google analytics policy states that you must have privacy-policy on your website in order to collect analytics.

In addition, if you’re planning on running any online ad campaigns, both Google and Facebook require privacy policies to be present on the website if you’re collecting any user information whatsoever, even if its just an email address. This is especially important for Facebook Lead Ads, which require a privacy policy URL link within each ad you create.

But what exactly is a privacy policy?

In a nutshell, a privacy policy lets your couples know what type of personal data you’re collecting, and what you’re doing with that data. It also normally provides information about how you’re collecting data, whether it’s through a form or cookies on your website or both.

The policy also should outline your practices for storing customer data. How long you are planning to store data is a big deal - are you storing someone’s info in perpetuity, or do you promise to delete it after a certain number of days? 

Your privacy policy should also include information on who has access to the customer’s data. You should also provide contact info if they have a question about the privacy policy. You may also want to provide an opt-out link for users that don’t agree with the policy.

Finally, the privacy policy should include the security measures you use to protect the data you’re collecting. This usually means an outline of the security measures taken to safeguard customer data by you, or the vendors you use. 

Ultimately, privacy policies provide a safeguard for both you and your couples. If you’re collecting data from visitors, it’s recommended to tell them what and how you are doing with their data, and how it’s being safeguarded. The privacy policy serves as a declaration to couples what you’re doing with their data. When writing a policy, it should be clear and explicit so any user can understand it.

So how do I get a privacy policy?

Ultimately, only you know what kind of privacy policy would suit your business best, and you should definitely consult a legal professional. However, here is a sample privacy policy for you to take a look at.

Click Here to Download a Sample Privacy Policy.


And Now, Some Legalese ...

This blog post has provided some information about laws that govern privacy and data collection. But legal information is not the same as legal advice - the application of law to an individual’s specific circumstances.

Although we have vetted the information with multiple sources, there is no representation that any of this information is correct at the time you are reading this blog post. We insist that you must consult a lawyer regarding any legal advice. This blog post is NOT legal advice and cannot be constituted as such.

To clarify further, you may not rely upon this information as legal advice, nor as a recommendation or endorsement of any particular legal understanding, and you should instead regard this article as intended for entertainment purposes only.


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