Facebook ads are one of the most effective ways to reach the right couples for you. Now that Facebook pretty much made it so you need to pay for ads in order for your content to be seen by a significant number of people (even if you have a large following), we might as well cover all the different criteria for the text, images, and video that you may need.
There are a lot of different kinds of Facebook Ads! And the specifications for them are constantly changing. If you want to know what size images or videos to use for each type of Facebook ad, or how much text you can work with, you are in the right place.
This one is a classic! Not only it has been around from the beginning, but it is still very widely used. It is extremely versatile and can be used with pretty much every objective except video views (which requires a video, dah...)
Image Specs:
Copy:
Pro Tips:
If a photo is worth 1,000 words, then a video with worth 1,000 photos! Using video can mean your ads convey the message much more precisely even without any text! But don't worry if you are not a videographer, you can easily use your photos to create stunning slideshows that tell the story just as effectively.
Video Specs:
Copy:
Here is a complete guide for video specs https://www.facebook.com/business/m/one-sheeters/video-requirements#
Image credit: Facebook
The carousel ad type lets you place 3 to 10 images, videos, or slideshows in one ad, each one can be linked to different URL – and your audience can scroll through the media on their device.
You can use carousel ads with every objective, except for Engagement and Video Views.
Image/video Specs:
Copy:
Collection is the newest ad type. It only runs on mobile, and you can use this ad type with four objectives:
Traffic, Conversions, Catalog Sales, Store Visits (The first two are what you will mostly use as a photographer)
This ad type tends to work very well for photographers and videographers, especially when you are trying to showcase your work.
When couples tap on the collection ad, it opens up and they’re taken into an immersive, full-screen experience (known as Instant Experience). This is an excellent way to showcase your photos and keep their attention.
Image size:
Image ratio: Images use the full width of the screen by default
File type: .png and .jpg
Tilt-to-pan images
With the tilt-to-pan option, you can upload photos that are wider than the mobile device, and people can tilt their phone to rotate the image from side to side.
Image height: 1,920 pixels
Image width: between 3,240 and 5,400 pixels (which is 3-5x the width of the screen)
Image ratio: Images use the full width of the screen by default
File type: .png and .jpg
Text block
because this full-screen experience is designed to be like a landing page, you can insert text blocks. Generally, you can say a lot more in a much neater way in this ad type as opposed to most other formats.
Here are the things you can customize with the text block:
Facebook ads are a chalk full of options, the trick is to think through which ad format and objective will deliver the best results. The difference between those who are very successful with Facebook ads and those who are not so much, is the strategy.
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